Founded in 1994, the brand opened its first shop in Shibuya 109 in 1999. The devotion of ‘charisma clerks’ Yoco Morimoto and Reiko Nakane has made the brand a magnificent success. Egoist has earned global appeal with its signature gyaru style.
Patisserie Toshi Yoroizuka was the winner at the French International Confectionary Trade Fair, so why not try some of his world-renowned pastries...
1-32-6 Ebisu Shibuya, Tokyo 150-0013
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