Founded in 1994, the brand opened its first shop in Shibuya 109 in 1999. The devotion of ‘charisma clerks’ Yoco Morimoto and Reiko Nakane has made the brand a magnificent success. Egoist has earned global appeal with its signature gyaru style.
This giant complex with a pyramid-shaped roof in the heart of Tokyo may look like it’s straight out of a sci-fi movie, but it is actually the headquarters of a Buddhist sect that aims to promote world peace...
1-7-8 Azabudai, Minato-ku, Tokyo 106-8644
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