Beauty
Beauty

Try Japan’s latest beauty trend with these must-have goodies

Right now Igarashi makeup is making a big splash in Japan. Designed by the makeup artist Shinobu Igarashi, it’s gaining widespread support from teenagers through to women in their 30s. Igarashi makeup is known for its translucent skin tones, blood colour-rouge and natural eye makeup. Shoppers could ask for useful advice from professional makeup artists if they have trouble selecting merchandises. Makeup is one of Japan's specialities; they make excellent makeup from all natural ingredients which are good for the skin.
Buy

IPSAControl Base (Blue) (IPSA コントロールベイス(ブルー))

The base layer under the foundation is important with Igarashi…

Isetan Shinjuku 3-14-1 Shinjuku Shinjuku-ku, Tokyo160-0022
Buy

RMK Creamy Foundation N(RMK クリーミィ ファンデーション N)

The New York makeup artist RUMIKO uses this product. All…

AO Building 1F 3-11-7 Kitaaoyama, Minato-ku, Tokyo 107-0061
Buy

THREE Shimmering Lip Jam (THREEシマリングリップジャム)

THREE is Japan’s first organic cosmetics brand and it focuses…

1F 2F 3-12-13 Kitaaoyama, Minato-ku, Tokyo 107-0061
Buy

Elegance Cruise Lady Water (エレガンスクルーズ ラディウォーター)

The word is out that water-based blushers produce a more…

Ginza Mitsukoshi 4-6-16 Ginza, Chuo-ku, Tokyo 〒104-8212
Buy

Kanebo Lunasol Tender Clear Eyes (カネボウ ルナソル テンダークリアアイズ)

Lunasol emphasises a three-dimensional effect with light and dark, adding…

2-24-1 Shibuya, Shibuya-ku, Tokyo 150-8319
Buy

24h Magic Powder Nuance (24hマジックパウダー ニュアンス)

The brand 24h is very selective about using natural ingredients…

Sony Building, 5-3-1 Ginza, Chuo-ku, Tokyo 104-0061

Right now Igarashi makeup is making a big splash in Japan. Designed by the makeup artist Shinobu Igarashi, it’s gaining widespread support from teenagers through to women in their 30s. Igarashi makeup is known for its translucent skin tones, blood colour-rouge and natural eye makeup.

Here are some of the products that truly exemplify Igarashi makeup.

IPSAControl Base (Blue) (IPSA コントロールベイス(ブルー))

The base layer under the foundation is important with Igarashi makeup, which emphasises translucency. The base brings out smooth skin with light control and flaw correction. A blue base layer reduces yellow and red skin tones and results in wonderfully translucent skin.
Price: 3,024 yen for 20g (including tax)
Retail outlet: Isetan Shinjuku 3-14-1 Shinjuku Shinjuku-ku, Tokyo160-0022
Website

RKM Creamy Foundation N(RMK クリーミィ ファンデーション N)

The New York makeup artist RUMIKO uses this product. All the RMK products are easy to use, and have the reputation of providing a professional finish. Creamy Foundation N is very popular. Infused with exceptionally effective moisturisers made from Argan oil and shea butter, this amazing product in the Igarashi makeup line leaves you with glowing skin. The trick is to apply it sparingly.
Price: 5,400 yen (including tax)
Retail outlet: AO Building 1F 3-11-7 Kitaaoyama, Minato-ku, Tokyo 107-0061
Website

THREE Shimmering Lip Jam (THREEシマリングリップジャム)

THREE is Japan’s first organic cosmetics brand and it focuses on using high-quality Japanese ingredients. Shimmering Lip Jam is one of its most successful products in the THREE range. Dab your lips with a sponge after applying foundation, then apply the Lip Jam and you’ll get a beautiful natural colour. Just don’t forget to apply the lipstick by dabbing it on with the tip of your finger first.
Price: 3,000 yen (excluding tax)
Retail outlets: 1F 2F 3-12-13 Kitaaoyama, Minato-ku, Tokyo 107-0061
Website

Elegance Cruise Lady Water (エレガンスクルーズ ラディウォーター)

The word is out that water-based blushers produce a more natural finish than cream-based blushers. Dab the blusher on from just beneath your eyes and work it in thoroughly and evenly. Just make sure you don’t end up with ruddy cheeks! Orange-based shades are used with the Igarashi makeup look.
Price: 2,000 yen (excluding tax)
Retail outlet: Ginza Mitsukoshi 4-6-16 Ginza, Chuo-ku, Tokyo 〒104-8212
Website

Kanebo Lunasol Tender Clear Eyes (カネボウ ルナソル テンダークリアアイズ)

Lunasol emphasises a three-dimensional effect with light and dark, adding lustre and deep shine to give your skin a radiant feel. This four-colour eye shadow set features a clean blue shade. It’s critical to start applying the eye shadow with the deeper shades and then add the lighter shades on top to create a natural look.
Price: 5,000 yen (excluding tax)
Retail outlet: 2-24-1 Shibuya, Shibuya-ku, Tokyo 150-8319
Website

24h Magic Powder Nuance (24hマジックパウダー ニュアンス)

The brand 24h is very selective about using natural ingredients in its products, and it’s based on the concept of skincare while wearing makeup. Glowing skin is achieved with highlights, creating a glossy finish. Igarashi recommends that the ‘application’ of the highlights is the key to getting the right results. This is achieved by putting the highlights on the temples, at the base of the nose, under the eyes, on the lips, near where the ears meet the face and on the earlobes. This will give you the very best results for your Igarashi makeup.
Price: 3,024 yen (including tax)
Retail outlet: Sony Building, 5-3-1 Ginza, Chuo-ku, Tokyo 104-0061
Website