Dress in Tokyo’s top 10 fashion brands

Tokyo is one of the leading global fashion hubs and many of its districts are well known for their distinctive styles. If you want avant-garde, Harajuku is where you’ll find mind-bending fusions of traditional and modern styles along with a host of extravagantly creative styles. If you’re after the latest mainstream togs, then hop on a train to Shibuya. And for elegant high fashion, Omotesando will surprise you with its refined selections. Here are 10 brands you should be on the lookout for during your stay in Tokyo.

Comme des Garçons

Founded in 1973 by designer and CEO Rei Kawakubo, Comme des Garçons is known far and wide for its creative designs. Its four brands include Comme des Garçons, Comme des Garçons Homme Plus, Junya Watanabe Comme des Garçons and Comme des Garçons Junya Watanabe Man.

Address: 5-2-1 Minami-Aoyama, Minato-ku, Tokyo 107-0062
Tel: +81 3 3406 3951
Website
Opening hours: 11am – 8pm

Toga

Founded in 1997 by designer Yasuko Furuta, the brand’s unique patterns and feminine qualities make it stand out from the crowd. The flagship Harajuku store, opened in 2007, was designed to be like a souvenir shop for the brand. You’ll recognise its global appeal the moment you step inside.

Address: 6-31-10 Jingumae, Mansion Bldg. 31B 1F, Shibuya-ku, Tokyo 150-0001
Tel: +81 3 64198136
Website
Opening hours: 11am – 8pm

Keita Maruyama

This imaginative, high-quality luxury brand was created by Keita Maruyama in 1992. The exquisite embroidery featuring flowers, dragons and other gorgeous motifs has earned it widespread acclaim.

Address: 4-25-10 Minami-Aoyama, Minato-ku, Tokyo 107-0062
Tel: +81 3 3406 1935
Website
Opening Hours: 12pm – 7pm (closed on Tuesdays)

G.V.G.V.

G.V.G.V. was created in 1999 by K3, which manages several specialty boutiques. Designer Mughails from the Kuwasawa Design School and the brand has garnered attention both domestically and abroad for its glossy, gender-blurring designs.

Address: 13-2 Sarugakucho B1F, Shibuya-ku, Tokyo 150-0033
Tel: +81 3 3464 5354
Website
Opening hours: 12pm – 8pm (closed on irregular holidays)

FIG & VIPER

Creative director Alisa Ueno produced Fig & Viper while she was still in college. A globetrotter at heart, she travels the world gathering inspiration for her amazing designs from the myriad people and the things she encounters.

Address: 3-38-1 Shinjuku, Lumine Est B1F, Shinjuku-ku, Tokyo 160-0022
Tel: +81 3 6380 4383
Website
Opening hours: 11am – 10pm (10.30am – 10pm on weekends and public holidays)

AULA

Designer Yukimi Kawashima uniquely blends a delicate touch with bold features for her creations. Be it chiffon, lace or leather, each material is carefully and deliberately selected to appeal to her target audience – adventurous women exploring something new.

Address: 1-16-4 Kami-meguro 1F, Meguro-ku, Tokyo 153-0051
Tel: +81 3 5773 1060
Website
Opening hours: 12pm – 8pm

Moussy

The first Moussy store opened in the Shibuya 109 mall in April 2000. Yoco Morimoto, then working as a ‘charisma clerk’ (a hybrid salesclerk and brand ambassador) for the boutique Egoist, signed on as a brand producer. The shop became a hit as soon as it opened. Among the many attractive items available, its jeans, with their gorgeous silhouettes,have become a choice pick for jean lovers.

Address: 2-29-1Dogenzaka, Shibuya 109 5F, Shibuya-ku, Tokyo 150-0043
Tel: +81 3 5728 2432
Website
Opening hours: 10am – 9pm

Egoist

Founded in 1994, the brand opened its first shop in Shibuya 109 in 1999. The devotion of ‘charisma clerks’ Yoco Morimoto and Reiko Nakane has made the brand a magnificent success. Egoist has earned global appeal with its signature gyaru style.

Address: 2-29-1 Dogenzaka, Shibuya 109 4F, Shibuya-ku, Tokyo 150-0043
Tel:+81 3 3477 5143
Website
Opening hours: 10am – 9pm

Emoda

With the motto ‘Mode = Trendsetting’, Emoda is constantly searching for new styles and materials to integrate into its designs, especially forwomen with elegant and refined tastes.EnaMatsumoto is one of its former designers.

Address: 2-29-1 Dogenzaka, Shibuya 109 3F, Shibuya-ku, Tokyo 150-0043
Tel: +81 3 3477 5111
Website
Opening hours: 10am – 9pm

Candi Tokyo

This online shop was launched in 2013 by designer and blogger Natsu. It entices a large number of followers, particularly Japanese girls in their teens and twenties. Natsu boasts over 70,000 Instagram followers.

Website
Instagram