Moussy

The first Moussy store opened in the Shibuya 109 mall in April 2000. Yoco Morimoto, then working as a ‘charisma clerk’ (a hybrid salesclerk and brand ambassador) for the boutique Egoist, signed on as a brand producer. The shop became a hit as soon as it opened. Among the many attractive items available, its jeans, with their gorgeous silhouettes,have become a choice pick for jean lovers.